Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

We perform a three year industry specific to your business keyword analysys research along with a competitve research that provides the most popular keywords that people have typed in to find businesses just like yours.  We use these keywords to build the most relevant content that search engines use to provide the best content for its viewers.  For search engines to look favorably on your website and place it where people can find it your website has to meet all the criteria that they set forth.  Once this has been accomplished you will see your website placed on the front page using the combination of keywords used in the analysis.

Organic search -- refers to the area of search engine results and marketing that are a result of optimization, in contrast to paid inclusion and pay-per-click programs.  Organic search results are on the left under the Pay Per Click results and under the Google Local results.  Google Local is included in the optimization procedure. 

Organic search listings are the natural listings that occur from whan a search engine spiders your website. They are provided to users when a keyword is entered into a search engine. The listings are not paid, or they are the websites the search engine has determined to be the most accurate matches for the keywords entered. The goal of the search engines are to deliver the "most accurate" results for the search terms.

See the photo to the right to have a visual of where the organic results are located on the search listings.

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Cost per click (CPC) is the amount of money an advertiser pays search engines and other Internet publishers for a single click on its advertisement that brings one visitor to its website.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.